Happy 420 Weekend from The Cannabis Trail

High there, travelers! Welcome to The Trail Blazer, the official newsletter of The Cannabis Trail—a living cultural attraction that celebrates the people, places, and plant that helped shape California’s cannabis culture. From Santa Cruz to Willow Creek, 420 Weekend brings the spirit of The Trail to life. Whether you’re kicking back in the redwoods, soaking up art and activism in Oakland, or celebrating on the sunlit steps of San Francisco, there’s no better time to explore the roots and future of cannabis culture in California.

🥳 420 Weekend is Here

420 is no ordinary holiday—with roots in Northern California, it was nurtured underground, and has now blossomed into a global celebration of freedom, medicine, and community. But here, along The Cannabis Trail, it means something deeper.

It’s a moment to honor the legacy cultivators who risked everything to protect this sacred plant. It’s a season to visit Cultural Landmarks. And it’s your chance to become part of this evolving story. Find out what’s happening at our Cultural Landmarks and in communities from Santa Cruz to Willow Creek in our 420 Along the Trail event roundup.

And if you’re a little beyond the redwood curtain, our sister brand Cannabis Travel Authority has some more ideas for 420 Weekend Getaways in California, where this “high holiday” reigns supreme. This year, 420 coincides with Easter weekend, making it a powerful season of planting rituals and renewal. In the Emerald Triangle, farms are prepping for another growing cycle—and you’re invited to connect with the culture, the earth, and the spirit of cannabis.

🛣️ Road Trip Season is Calling You to The Trail

We are prepping for the 2025 Cannabis Trail Tour launching late August—an immersive roadshow of cannabis art, music, and culture pop-ups, Effect Pairing adventures along the Trail, and storytelling activities that will bring communities together and invite travelers from around the world. Stay tuned for the schedule!

🕹️ Gamify Your Travel: The Cannabis Trail Challenge

The Cannabis Trail Challenge is getting a refresh this spring. This interactive trip planner and check-in tool helps you explore Trail stops, discover hidden gems, and earn rewards while diving deep into the cannabis experience economy.

Join the Challenge by connecting your email to enter our annual giveaway: a 3-night stay for two at Coral Cove Wellness Resort in Jamaica!

🏡 Stay the Trail: Lodging Deals & Experiences

Why rush your journey? Stay a few nights (or more) to truly experience the culture, people, and places that make the Trail magical.

📍 Huckleberry Hill Farms | Southern Humboldt County

Nestled in the birthplace of modern cannabis freedom, Huckleberry Hill is a working legacy farm tended lovingly by Johnny Casali and Rose Moberly. Their story—etched into every planter box and cultivar—is a tribute to resilience, remembrance, and regeneration.

Visit by appointment with Humboldt Cannabis Tours, and discover cultivars like Whitethorn Rose that bloom from love, memory, and terroir.

Each month we have been featuring a new Cultural Landmark in a Landmark Highlight series on Beard Bros Travel and on our social media. Get familiar with all the Trail’s Cultural Landmarks as you map your journey.

🍇 Wine Enthusiast Publishes “Wine Meets Weed on Mendocino’s Cannabis Trail”

Wine Enthusiast recently featured The Cannabis Trail in Anderson Valley, celebrating the wine-meets-weed pairing that is redefining how we taste, explore, and elevate.

Where the grapes grow, so do the cannabis trees. Come sip, savor, and spark curiosity on The Trail.